Branding + Messaging + Websites for Small to Mid-Size Businesses

At BrainSparks Marketing, we help businesses turn what they know about their customers into marketing that connects. Because your business is built on strong relationships, trust, and personalized service, your branding and messaging should reflect that as well.

Our brain-based marketing approach aligns with those same values by seamlessly blending the four key thinking styles — analytical, structured, emotional, and strategic — to create content and design that feel natural to your audience and resonate on every level.

Whether we’re building your brand, crafting your message, or designing your website, we ensure your marketing speaks to the whole brain — sparking interest, building trust, and moving the right people to act.

illustrated lightbulb outlines with one lit with a yellow fill

Services

Here’s how we bring strategy, innovation, and creativity together to power your brand.

MARKETING & COMMUNICATIONS

We craft and implement strategic marketing plans and communications that align with
your business goals, using language from the brain’s 4 Thinking Styles (Whole Brain™
Thinking). The result? Compelling messaging that resonates with diverse decision-
making styles.

Develop strategies that align with and promote business goals
Develop targeted content and messaging using Whole Brain™ language that resonates with diverse decision-making styles

BRANDING

From brand audits to full-scale brand identity development and brand elevation, we help businesses establish a strong, cohesive brand presence through strategic positioning, impactful messaging, and visually captivating designs. Logos are an integral part of your brand, but they are just the beginning of making sure your brand is portrayed at its best to potential customers.

Brand audit/Assessment
Brand strategy
Brand creation (Logo, Identity system, Messaging)

GRAPHIC & WEB DESIGN

We design compelling graphics for use across your business from captivating logos to advertising, marketing collateral, tradeshow graphics, and more. The result? A unified look across the spectrum of your visuals.

Our web design services bring your brand to life through a dynamic website that includes engaging visuals and compelling writing that will captivate audiences and enhance your brand’s impact. Our web packages include initial design and ongoing maintenance support plans.

Marketing materials
Advertising
Website design
Presentation design
Tradeshow graphics

training seminar - happy people sitting in front row smiling and clapping

TRAINING, COACHING, & FACILITATION

Through customized coaching and training, we empower individuals and teams with the skills, strategies, and Whole Brain™ Thinking insights needed to excel in sales, marketing, and communication.

Develop skill-based training customized to your business needs
Educate on the Whole Brain™ thinking approach to sales, marketing, & communication
Provide needs-based coaching for individuals and teams

PHOTOGRAPHY

We create high-quality visual content through photography and photo editing that highlights your brand’s story in an authentic way. Showcase your company and services through brand photography and professional product photography for use in marketing materials and online sales platforms.

Photography content creation
Photo editing
Product & Branding photos

An Introduction to the 4 Thinking Styles

To gain a better understanding of consumer buying styles, we have 4 short video vignettes in response to the question, “What do you look for in an advertisement?” Each vignette brings a buying style to life; in fact, they clearly demonstrate what truly resonates with people when making decisions, based on what truly resonates with them. Watch and learn how to tailor your messaging for maximum impact. You may discover your own thinking style in the process!

BrainSparks Marketing uses the “language” from these four distinct buying styles to help brands connect, build trust, and drive sales. How (or Where)? On your website, in your marketing materials, and in your communication, both in person and written.

Quadrant A Thinkers Analyze – examine facts, numbers, and problems

Quadrant B Thinkers Organize – coordinate projects, details, and tasks

Quadrant C Thinkers Personalize – connect with people and emotions

Quadrant D Thinkers Strategize – formulate concepts and plans

Meet the Team

Robyn Winters, M.A.

Marketing & Communication Strategist | Trainer & Facilitator | Content Creator

Robyn Winters is on a mission to make marketing more human, more strategic, and a whole lot smarter. She helps businesses craft messaging that resonates, inspires, and drives action.

Robyn was introduced to the world of Whole Brain® Thinking in 2015. Now, as a certified practitioner of the Herrmann Brain Dominance Instrument (HBDI), Robyn helps brands connect with diverse audiences by aligning communication with how people think and make decisions.

She has co-authored two books with branding expert Ken Banks: “BrainBranding ~ Activate the Brain, Stimulate Your Brand” and “BrainBranding ~ The Manual,” offering strategies for unforgettable branding. A former Cornell University adjunct faculty instructor, Robyn holds a Master’s Degree from Wesleyan University and has guided more than 2 thousand professionals through successful career transitions.

Motto to Live (and Work) By:

“I help individuals and businesses present the best version of themselves – and their work – to the world.” At BrainSparks Marketing, that’s exactly what she does: help brands think smarter, communicate better, and stand out in all the right ways.

Lauren Blyskal

Graphic & Web Designer | Photographer

Lauren Blyskal is a Houston-based designer and photographer with a passion for blending artistry with purpose. With a Bachelor’s degree in Communication Design from Texas State University and 18 years of experience in graphic design, web design, and photography, Lauren specializes in creating visually compelling and cohesive brand identities. She has crafted visual identities across a broad range of applications – including branding, advertising, editorial layout, websites, and large-scale trade show graphics.

Her photography spans both business and personal realms, capturing everything from brand storytelling, product photography and events, to expressive portraits, travel landscapes, wildlife, and abstract imagery. With a keen eye for detail, she creates compelling images that capture the essence of a brand. From conceptualizing shoots to executing flawless professionally edited images, Lauren’s approach is both creative and strategic, ensuring that each photograph not only showcases the product but also reflects the core of the brand’s message.

Her extensive background allows her to seamlessly blend creativity with functionality, ensuring every project resonates with the target audience while achieving business goals. Whether bringing brands to life or capturing the perfect shot, she thrives on visual storytelling that leaves a lasting impact.

Great marketing doesn’t just happen: it’s sparked by strategy, creativity, and a deep understanding of how people think. So ask yourself…

1. Does your brand truly connect with the way your customers think and make buying decisions?

2. Are your marketing messages driving engagement and building trust?

3. Ready to spark a smarter, more strategic approach to marketing? Let’s talk!

Connect With Us

Let’s Spark Something Big

We offer a free 30-minute consultation to discuss your goals and explore how we can help grow your marketing and elevate your brand presence.